Bandwidth-based pricing for your CMS

Why should publishers look into bandwidth based pricing? Find out
Bandwidth-based pricing for your CMS
Prakasit Khuansuwan

You are a digital publisher using a SaaS CMS product for your website. Are you getting billed for your CMS for the number of pageviews recorded for your website? With the entire ecosystem (CDN vendors, cloud providers, etc.) moving to bandwidth-based pricing, it’s time for you to reconsider.

Bold CMS, the headless CMS from the Quintype stable of SaaS products for digital publishers, moved to a bandwidth-based pricing model from the earlier page view-based model. This brings in a bunch of positives for the publishers using Bold.

To start with, you do not run the risk of inaccurate measurement that could happen if multiple hits are recorded for the same pageview. Bandwidth consumption measurement would be precise, and you would get billed for only the data that has been used. Similarly, there are scenarios wherein publishers are not sure if some of the pageviews factored for billing were rendered on the website or news aggregator sites. Bandwidth consumption-based pricing takes the guesswork out of the equation, and you pay for what you use. This means that you only pay for the pages rendered on your website server. This also means that the publisher and/or the CMS vendor do not waste time explaining and debating upon the charges billed, which could happen with the page view-based model.

To add to the above, clients can optimize bandwidth consumption and hence the cost by refining the elements and code on their front end. Rationalizing your front end would go a long way in optimizing bandwidth consumption and hence the spend. If you are using Quintype’s Ahead framework and Page Builder tool you have an assurance that the front-end code would be rationalized to enable maximum optimization on bandwidth costs.

In summary, bandwidth consumption-based billing offers you more clarity in understanding the charges for your CMS; moreover, it assures that you are getting billed only for what you have consumed. This also lends you control over the costs incurred by providing you the lever of rationalizing your front end and thereby optimizing the bandwidth costs.

It might just be time to catch up with the trend and get on top of your CMS-linked costs. Do you have any questions? Comment down below!

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