Business

Digital Publishing Mantra - Create Video, Captivate Readers

Video content has taken over the world now. If content is King, then video is King of Kings.

Any concept, small or big, is now watched on YouTube first.

From traditional television commercials to today’s YouTube, Snapchat, Vimeo and Facebook Live, it’s no more hidden that video has become staple for all of us. Video provides publishers with an attractive, versatile and extremely shareable medium to reach the readers.

In fact, it is believed that an online video is 600% more effective than print and direct mail combined.

Content types which are mainly viewed
Content types which are mainly viewed
Source - https://blog.hubspot.com/marketing/video-marketing
Percentage of most viewed content type
Percentage of most viewed content type
Source - https://blog.hubspot.com/marketing/video-marketing

There are 6 video types which are used by a digital publisher to express concern or view on a topic and educate/communicate with the readers.

  1. Explainer Video - Short video focusing on explaining the business idea using attractive visuals, grabbing viewer’s attention
  2. Live Video - Content is sent in compressed form over the internet and displayed to the viewer in real time
  3. Vertical and Square Shaped Video - Content is displayed in the either of these two trending video formats
  4. Sponsored Video - A unique branded video designed to help marketers connect with social media audience
  5. 360 Degree Video - Spherical videos capturing every direction at the same time using omni-directional camera
  6. Case Study or Customer Testimonial Video - Videos by the customers explaining the good and worst experiences of a product

How video has become the content king?

Video content fulfills the goal of building trust

Trust is the foundation of conversion, sales and engagement. The whole concept of content marketing is based on trust and creating long term relationship. Let people get attracted to you by watching some interesting and useful video information.

If you wish to have an effective marketing, use the video approach. Let your readers trust you through the videos which can give them confidence to believe in you.

Video content can explain almost everything

Planning to explain a difficult concept to your readers? Not sure how? Try making a video. 98% of users say that they have watched a video to learn more about a concept. Try using some interesting explainer videos.

Percentage of viewers watching 3/4th of the video
Percentage of viewers watching 3/4th of the video
Source - https://blog.hubspot.com/marketing/video-marketing

As the data clearly above states that more than 65% of users watch more than 3/4th of the video, it clearly states that the explanation process of a concept is very crucial to keep your readers engaged.

Video content engages with even the laziest reader

Video is a great tool for learning and is super easy to consume. All of us have a busy life and a long form content is hardly an option to consider for a reader. This is where a reader wants their favorite content to be in action.

Video content can even attract the lazy readers. Only thing to make sure is that you provide relevant and attractive content to your readers and engage them.

The increasing audience engagement
The increasing audience engagement
Source - https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing

Video content helps you with major social shares

Social networks encourages video content with their newest features. Facebook has launched live video and life stage. Instagram has put in place 60 second video, Instagram stories and IGTV, Twitter has Periscope and YouTube is the second most popular social network in the world.

However, in the social media context, it is very much important to keep in mind that readers share emotions, not facts. 76% of user say they would share a video only if it is entertaining. So depicting your context with a fun entertaining video must be on your mind to have maximum social shares.

How the social media helps in marketing
How the social media helps in marketing
Source - https://blog.hubspot.com/marketing/video-marketing

With so many millions of users across our social networks, spreading of interactive video content can get you more shares than expected.

Video content can give you an awesome conversion and sale

Videos can give you some serious revenue. By adding a video in the landing page can increase your conversion by 80%. Studies shows that 74% of users who watched an explainer video were interested to know/read more about the website/product.

Vision is the most dominant sense. Most information transmitted to our brain is visual. So if images can boost engagement massively, then imagine what moving pictures can do to your business.

Increase in conversion and sale
Increase in conversion and sale
Source - https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing

Video content can reach viewer’s lives through mobile phones

90% of viewers watch videos on their phones. YouTube reports mobile video consumption to rise 100% every year. Since viewers like to watch videos on the go, the number of smartphone users is growing.

As per Google, the smartphone users are twice the TV viewers and 1.4 times desktop viewers, only to feel a sense of personal connection with the brand.

The mobile phone usage for viewing video content
The mobile phone usage for viewing video content
Source - https://www.mopub.com/2017/12/11/7-tip-video-ads-success

That being said, brands need to be very sensitive to the personal experiences users will have in their smartphones. In short, give them better choices in the video they consume.

If you are a modern digital publisher, inspired by the article above, looking to upgrade to video content, then consider using a CMS which is video compatible and easy to use.

Quintype, brilliantly helps you in embedding the videos from various Video-on-demand (VOD) platforms like Brightcove, Vidible, JW Player, etc. and incorporate into social links story element. We make your video job easy by only letting you paste the URL from the VOD’s into the social link story element. And next thing, your video gets automatically embedded.

To experience the awesomeness of our CMS, get a free demo now at sales@quintype.com.