In digital publishing, publishers are always looking for the perfect technical support. With a wide variety of CMSs, developed to assist different publishers in various industries, sometimes it's good to have a face-off.
Ghost and Bold are two powerful CMSs. Comparisons like these can help publishers who are conflicted or in the search for a perfect content management system.
The table below compares the core features of the two CMSs which will help you make a decision based on your priorities and expectations.
In the digital publishing space, there are struggles at various levels. Some are common, other's aren't. Bold was designed by Quintype, a company that takes care of large to small scale publishers.
Bold is built to perform, sustain and beat competition. It's developments are focused on providing a better experience for all users without burdening a single client with the expense.
Bold isn't called the hero CMS for the drama. The CMS takes many roles leaving the publishers with enough time and effort to focus on their forte - content.
Bold is designed for a publishing house. It allows establish easy workflow with access controls and restrictions. This means that you could have 400 writers in your team, invite freelancers and subject experts without having to worry about their liberty. Maintain easy uniformity and rules across your website.
2. Better Traffic
Bold provides storywise SEO analytics. From the editorial perspective, this helps you take into account which story is more relevant, which ones aren't doing well and what content to generate. This way, you get to better your traffic from your dashboard, by streamlining better content.
3. Not built by ancestors
Bold is a headless CMS which allows you to push your content to all screen and screen less devices. It keeps up with the trends and technology. You don't miss out on any platform with this CMS.
Bold takes on many roles but it also works well with any third party integrations you deem neccessary. Monetisation, interaction, push notifications etc, are easy to integrate with Bold.
5. Posting stories is easier than ever
Do your writers have to post all their content onto the social media handles? That must be stressful! Not that we'd know.
Bold helps publishers schedule their stories, do live blogging, break stories and even keep track of all social media handles. Yes, Bold auto-shares and you get to schedule it, it's a life saver at this point.
Shruty Bhattacharyya, Digital Manager, Ad Sales