7 top features B2B publishers need in a CMS

Everything B2B publishers need to know about getting their own smart CMS
7 top features B2B publishers need in a CMS

As a B2B publisher, your audience is clear. There is also a level of expectation when it comes to the content and the presentation. How do you curate native content that will help and uplift your audience while simultaneously helping you leave an impressionable footprint.

Getting the right CMS is never an easy journey. But first things first, you need to know what you should be looking for to ace your game in the digital publishing world.

1. Powerful CMS

For a B2B publisher, the publishing experience cannot be restrictive. As the target audience is highly specific, one can’t afford to put out content that isn’t well-received. It is crucial to stay relevant and to send regular updates to the audience base.

It is therefore important to focus on how the content is central to the entire business. Having a CMS that is extensive and allows maximum output is a game-changer.

For B2B publishers, the audience base is usually hyper-aware of the content being shared. Being able to embed links, using cards to minimize redundancy, are some of the many functions required. Having a powerful CMS would help ensure that the content is delivered in the finest way possible.

2. Content personalization

With a crowding of content in the digital space, consumers have started expecting more and more personalized content. For the publishers, this would mean pushing the right content, in the right format, to the right person.

Being able to personalize content for every user may be easier today than 10 years ago but it still needs work.


To deliver a personalized content experience one needs a CMS that can smoothly integrate personalization capabilities according to the user behavior, including - page views, clicks, purchases, and demography even.

3. Integrations are handy

Your tech-stack may tend to get bulky and overwhelming if not planned. As a B2B publisher, it is your responsibility to ensure that you find a CMS, which can work seamlessly with third-party integrations. Knowing the products that work with your CMS is a slow skill that comes with the understanding of the tech support you’ve hired.

  • Monetization - You can add on a monetization tool that works best with your CMS to ensure that you have an easy digital experience. From Quintype, you have Bold, the smart CMS that powers many popular media houses. But how do you monetize your content? This is where Accesstype comes in, the sister product that helps you set up paywalls to fit your strategy.

  • Interaction tools-

A CMS may help you handle all your content but you still need a tool to collect feedback. This is where an interaction tool comes to play. While you want to receive feedback you also have to ensure that the comments don’t end up being unconstructive. Metype was curated to fix this issue. It helps you regulate toxicity levels and works like butter with Bold.

  • Customization

As a B2B publisher, you have to be an expert and that has to show. While your content may be informative if the presentation isn’t then it wouldn’t grow to its best potential.

Page Builder, a layout customization tool helps publishers make front-end, layout changes to their website without having to learn to code. It best works with Bold among others.

4. User management

Being a B2B publisher makes you responsible for coming out with content that is both useful and interactive. However, as a publisher, you also need to increase your subscriber base and general reach.


Having omnichannel support would help you maximize your reach. Having your content pushed on every screen and screenless device increases the chances of engagement.


While you try different channels to push your content there must also be a record of who your users are and their basic information. This will help you curate better content and find your potential audience with ease.

Often, publishers seek more audience and forget to commit to their loyal readers. Getting an idea of your reader base and converting them to your subscribers will not only help you with monetization but also with analyzing your performance.

5. Flexibility and mobile support

Can you change templates or themes for your pages? Are you able to add branding and design changes to improve your content? If not, you need to look for a flexible CMS.

As a publisher, you need a CMS that works for you and not the other way around. Having a mobile-friendly CMS can be a lifesaver.

This would mean that it allows admins to control through their phones, editors to contribute via mobiles, and even enable design changes. This would make the publishing process less bulky and swift.

Content architecture, templates, managing sections, and pages are some of the areas where one might need flexibility. This would improve the overall experience of the CMS, thereby allowing publishers to explore all their options and push content better.

6. Access control

Having a CMS that allows you complete control is great. But one that allows you to play around with the access controls can help you manage better. Invite guest writers and designers to your dashboard with limited access. This helps create a clear workflow and allows manage work at a central space enabling better collaborations.

7. Multi-lingual support

In today’s day and age it would not be wise to submit to the language barrier. Instead, get a CMS that provides you multilingual support. This way you have a wider reach and your relevance in the industry rises.

A multilingual CMS would also help you hire local content creators that would help penetrate audiences more effectively.

B2B publishers have seen a shift in all kinds of communication from print to digital. While this can seem threatening, having a digital front can help manage content better.

The most crucial step in digital publishing is selecting a CMS. Finding one that fits your brand and your intentions will help you push content that is both personalized and targeted.

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