25+ Content Distribution Channels for Modern Media Organizations
Distribution is a crucial phase for news organizations. It requires selecting and integrating a wide array of channels to disseminate your content effectively.
The overall reach of your content is directly proportional to the variety and number of channels you choose for distribution, impacting your ability to engage with a broader audience.
Audio Distribution Channels
Soundcloud
SoundCloud is an online audio distribution platform and music-sharing website based in Berlin, Germany, that enables its users to upload, promote, and share audio.
Podcasts
A podcast is an episodic series of digital audio or video files that a user can download to listen to. Alternatively, the word "podcast" may refer to an individual component of such a series or to an individual media file.
You start your own podcast channels or tie up with established podcast channels to release your news.This can be simply achieved using Alexa s
Alexa
Amazon Alexa, known simply as Alexa, is a virtual assistant developed by Amazon, first used in the Amazon Echo and the Amazon Echo Dot smart speakers developed by Amazon Lab126. You can add your 'skills' to alexa and distribute your content.
Anchor
Anchor is the easiest way to make a podcast, ever. It's the only app that lets you record a high-quality podcast, and distribute it everywhere (including Google Podcasts and Apple Podcasts) – all in one place.
Spotify
Spotify Technology S.A. is a media-services provider founded in 2006 in Sweden and now incorporated in Luxembourg. The company's primary business is its audio streaming platform that provides DRM-protected music and podcasts from record labels and media companies.
Audioboom
AudioBoom PLC is an on-demand audio and podcasting distribution platform. AudioBoom offers business-to-business services to the radio, media and podcast industries.
Push Notification Channels
Moengage
MoEngage is a customer engagement platform, headquartered in San Francisco, United States with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.
Onesignal
OneSignal is a high volume and reliable push notification service for websites and mobile applications. It is not limited to push notifications but offer email, SMS and In-app messaging to boost customer engagement and create your loyal reader community.
iZooto
iZooto is a customer retention and engagement application that uses web push notification to help businesses retain existing customers, boost lead generation, increase traffic, and drive sales.
The platform allows businesses to create and send personalized notifications to their customers and web users using their mobile devices and desktops.
Email Distribution Channels
Sendgrid
SendGrid is a Denver, Colorado-based customer communication platform for transactional and marketing email. The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the TechStars accelerator program.
Mailchimp
Mailchimp is a marketing automation platform and an email marketing service. The platform is a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.
You can use Mailchimp to distribute content to a list of readers at once go. Mailchimp offers a space for email automation efficiently.
Mautic
Mautic provides free and open source marketing automation software available to everyone. It helps with a variety of marketing tasks automation and not just content marketing. However, it is effective to use for analysing your marketing efforts.
Video Distribution Channels
Youtube
YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005.
YouTube Doesn't need a lot of introductions. You can create a brand channel and post videos, video testimonial, guides, comparitive stuides to project your brand.
Vimeo
Vimeo is an ad-free video platform headquartered in New York City, providing free video viewing services as a competitor to YouTube. In 2007, Vimeo became the first video sharing site to support high-definition video.
Dailymotion
Dailymotion is a European video-sharing technology platform primarily owned by Vivendi. North American launch partners included BBC News, VICE, Bloomberg, and Hearst Digital Media. Dailymotion is available worldwide in 25 languages and 43 localised versions featuring local home pages and local content.
Brightcove
Brightcove, Inc. is a Boston, Massachusetts–based software company that produces an online video platform. They have many video solution to cater to your wide range of audience.
Flickr
Flickr is an image hosting service and video hosting service. It was created by Ludicorp in 2004. It has changed ownership several times and has been owned by SmugMug since April 20, 2018.
Metacafe
Metacafe is a video-sharing website that specializes in short-form video entertainment in the categories of movies, video games, sports, music and TV. The company was headquartered in San Francisco, California, with an office in Los Angeles.
Vine
Vine was a short-form video hosting service on which users shared six-second-long, looping video clips.
Periscope
Periscope is a live video streaming app for Android and iOS developed by Kayvon Beykpour and Joe Bernstein and acquired by Twitter before launch in 2015.
LiveLeak
LiveLeak is a video sharing website headquartered in London. The site was founded on 31 October 2006,in part by the team behind the Ogrish.com shock site, which closed on the same day.
Veoh
Veoh is an Internet television company based in San Diego, California. It allows users to find and watch major studio content, independent productions and user-generated material. The company is a subsidiary of Israeli start-up Qlipso.
Social Media Distribution Channels
Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
Facebook instant articles
Instant Articles are articles from your site that load faster because they're hosted on Facebook.
X or Twitter
X formerly known as Twitter is a microblogging and social networking service on which users post and interact with messages known as "tweets" or threads. You have to create an account in X to post daily threads. For any media business Twitter is an important channel.
LinkedIn is an American business and employment-oriented service that operates via websites and mobile apps. LinkedIn is the one stop destination for professional networking.
Not just releasing content but to network with a wide range of people, LinkedIn will helps you. LinkedIn also owns tools such as sales navigator, ad booster, and tools to make your content reaches to wide range of audience.
Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members
Instagram from Facebook or simply Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
Conclusion
It doesn't matter whichever channel you are selecting for content delivery. Based on the type of news or content you can choose channels. However, make sure your content reaches to a wide range of audience consistently.