Mobile CMS: A mobile content management system

What does a mobile CMS do and why you should know about it in detail
Mobile CMS: A mobile content management system

What is a CMS?

A CMS can be explained as a software application that helps collaborate with creating, editing, and production of digital content like blog posts, stories, etc. It is essentially a web content management system and it is constantly evolving to keep up with the dynamic digital space. It helps you have a better digital experience and allows you to distribute your content on different channels like - email, mobile apps, social media, websites, smart devices and more.


A CMS would help you manage web content with ease. It lets you upload, create, format content. It also comes with SEO management. In a world where having multiple devices is a norm and the user is god, SEO isn't the only asset you should look into. As digital publishing has evolved, as a publisher it is important to always prioritize - customer experience. This could mean incorporating mobile apps, getting good WCV scores, ranking high or simply using a good layout.


A CMS is supposed to help you put out your content, on as many channels as possible and stay ahead in the digital publishing world. If your CMS isn’t doing that, it’s time to change.

What is a Mobile Content Management System?

Content management systems that can be accessed from mobile phones and deliver services and contents with the same efficiency as they would with desktops are referred to as - mobile content management system (mobile cms).

It can be used as a separate system or it can be seen as an add-on feature that helps ‘on the go’ reporting. screen size, limited bandwidth, weaker processor or storage issues can hinder the experience. It provides the ability to reuse several pre-existing content cards, administrative control as well as preview options.


It brings the features of a CMS on a mobile screen giving publishers the best control.


When you create your website with a mobile CMS, it not only gives you a first-hand experience of how your content appears to your broader audience, i.e, the mobile users.

This isn’t to say that you can’t preview the experience of your desktop or tablet users. A smart mobile CMS will allow you a perfect interface that will help you access controls with minimal clicks.

How does the mobile CMS work?

If you’re wondering how to use a mobile CMS, here are a few steps to give you a better idea :

  • Upload - A mobile cms helps you upload content with ease. It also makes trying out various content formats easier. You have easy access to all the features while being able to upload quicker.

  • Deploy - As the writers submit their stories or a series of stories, it takes a few clicks for the admin to publish and manage the publishing flow.

  • Manage - Admins can manage remotely and control all of it through the convenience of their mobile phones. This would include being able to add, edit, copy or reschedule publishing dates - all from the dashboard.

  • Support - It also supports multiple file formats like ppt, doc, Xls, pdf, xlsx, mkv, mp3, mp4, wav, 3ga, m4a, sac, ogg, amp and gif files. This makes it easy for publishers to embed and load up non-text elements to the content and balance the grey matter.

Features of a Mobile CMS

  1. Multi-channel

    In this day and age, it is important that the content created is compatible with a variety of mobile devices operating on various OS platforms. The mobile CMS should be able to provide device specific preview options and the features to control them. This applies to all forms of content - image, videos and other documents. The mobile CMS should be able to provide a satisfactory user experience.

  2. Location-based delivery

    Features like GPS can help provide more targeted content like ads, weathers and maps - this should be allowed by the mobile CMS

  3. Faster load time

    If it takes too long to load because of the volume of data, distinctive CMS for mobiles that will make the CMS light and quicker to load would be better received by the team.

  4. Live content

    A mobile cms aids the purpose of ‘live reporting’. The feature to modify reports in real-time and being able to upload live videos with ease all add to the essence of the CMS.

Advantages of a Mobile CMS

  • A mobile CMS allows the content of mobile applications to be stored in the cloud and lets platforms dynamically load data into their applications. Mobile CMSs are much faster to set up than traditional backends and often easier to use as well. They allow non-technical users to add and modify content without writing code.

  • A mobile CMS also allows changes to content without reshipping applications or building and setting up expensive backends for a product.

  • It also gives the developer autonomy over the way content is treated on the client-side by using decoupled or Headless CMS.

Manage content on mobile CMS

Mobile users are most popular for their consumption of digital media. Mobile website designs are supposed to be just as effective as your traditional desktop CMS. Managing the content of a mobile friendly website is something a mobile CMS can do. If you use a single system for your app,

  • Content updates would not have to be resubmitted. A singular point of control would help you avoid any repeated steps, same for the updates.

  • You would run updates on apps - android and iOs without having to take as much time (when compared to a seperate cms)

  • Content would be reusable - if your CMS is mobile friendly, you’d be able to essentially use cards and not have to retype the same information over and over again.

How API first mobile CMS work

An API first mobile CMS would store data on an online database and then expose it via API endpoints to gather different categories of content. The app would make an API to fetch a particular item in the collection and then display it to the platform needs.

As the data can be fetched from API directly, the back-end can be integrated with any platform using HTTP calls. It makes the CMS extensible and works without the need for a custom SDK built for the specific platform.

Using API based mobile CMS

If you’re looking into getting an API-first mobile CMS, here are a few things you should look into.

  • API querying capabilities - How flexible is the API, can it process complex queries and can you read and write content with API.

  • Separating content and presentation - Ensure that content and presentation can be separated to ensure that content can be accessed on any screen.

  • Mobile-optimized delivery - Little things add up. Coping with weak network connectivity, minimizing requests and providing results that load faster.

  • Speed, scaling and infrastructure - The CMS should be able to scale according to your requests and the back end should be able to deliver content quickly. The infrastructure should be easy to manage.

How to choose a Mobile CMS 

The popularity of mobile phones lies on the ease of use and how one can carry them around with very less thought and effort. With high-speed internet today, it is easy to create and upload content through our phones. How do you find the right CMS that allows you to get the maximum output from your phone, here are a few tips -

  • Explore options - There are a lot of CMSs out there in the market. In order to ensure that you find the best-suited one, you need to explore all your options. This gives you exposure to the popular CMSs in the market, the veterans and the emerging favourites.

  • Invest, don’t purchase - While getting a CMS you need to look at it as an investment. A smart CMS will get you better traffic, better reach and an overall better experience. It is important to raise your budget and look for a solution that will give you back for the money you put in.

  • Compare - Digital publishing is blooming and so are CMSs, you need to short list CMSs that work best for your company and needs. Comparison helps you narrow down your options to a great extent.

  • Demos - Request a demo from all CMS providers. This helps you get a closer look at the CMS, how it has worked for other publishers and how it can assist you in your journey.

  • Integrations - Your cms needs to be able to integrate seamlessly. If there is any possible friction, you should become aware of it in order to take the required steps.

  • Microservices architecture - Your CMS must be connected to API. It can be to your payment gateway or even the mobile app.

  • Content reuse - Plan ahead. Your CMS shouldn’t add more work for you. Check if your CMS allows you to reuse content and get the maximum output.

  • Industry recommendations - Look into the CMSs other publishers use. This helps you see the CMS in action, understand the performance better and most importantly, get a sense of the one’s worth spending on.

How to Manage Content on a Mobile CMS?

A mobile app cms, allows you to manage content on the go. It usually comes with a front end presentation layer and an editor


It should help you get previews for different screen types allowing you to make necessary changes for the best user experience.


A smart mobile app CMS should be able to change the layout of static screens without having to resubmit their app to the App Store. This helps you run two pages with some level of change, like that of color and see which one performs best.


With the right CMS, you should be able to manage content with ease, across all platforms with minimum friction.

Bold, the API first mobile CMS solution to deploy content anywhere

You need a CMS that thinks ahead of time. With Bold, you’re able to have a frictionless experience as it is designed for publishers to access through both desktop and mobile phones.


You can make changes to existing pages, publish and report live through your mobile cms. Having a mobile cms will not restrict your control or options. Bold allows editors and admins to manage content through the mobile cms with ease. The interface is easy and the publishing speed remains unaffected by the shift to a mobile CMS.

As the times progress, it is important to have a sight of what your options are. Bold, a popular headless CMS in the digital publishing industry, is designed to keep on the beat with the publishing needs. With this mobile cms, you aren’t restricted to create, manage and distribute your content.

You can manage group works, collaborations, embedded files and more on your phone. Allow Bold to do the heavy lifting without journalism having to slow down. Now your CMS can stay on beat with your stories.


For more information, click here!

Quintype
www.quintype.com