Brian Clark (@Copyblogger)
Hubspot's research shows that 75% of people never scroll past the first page of search engines. So, if your content is not on the first page of a Google search page result, then it might as well have not ranked at all. This is why search engine optimization is the keystone of digital content marketing strategy.
Online marketing guru, Neil Patel defines search engine optimization (SEO) as the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
To rank websites, Google now uses 200+ factors in their algorithm including social signals, user-interaction, and trust.
With so many factors in the mix, the first and obvious step to ensure that your website content ranks high is conducting an SEO analysis. An SEO analysis helps publishers analyze and measure the ranking potential of their web pages.
With Quintype’s Bold CMS, publishers can now check SEO scores of their content from within the editor and accordingly optimize their content to improve their ranking on Google.
It is as simple as entering the Focus Keyword and checking the results.
First, let’s talk about what a ‘Focus Keyword’ is.
Focus Keyword is the term or phrase that your target audience is going to search for and the search engine should be ranking most for.
When the Focus Keyword is entered, the system analyzes story elements like Title, Meta Description, Content and Images. Feedback is then provided to verify or improve the content SEO strength.
The SEO validation feature provides the publisher with a checklist of essentials like title length, metadata description, caption, etc. The presence or absence of these and the quality of their content determines how well the story will potentially rank.
The feature runs a test to determine if the content aligns with SEO guidelines and lets the publisher know if the content requires to be optimized further.
The feature was introduced into the CMS workspace to empower the editors with greater control over the discoverability of their content.
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