What is it about online publishing that has got the publishers curious? The ease of creation and distribution along with the additional benefits like reduction of cost, lighter tech support, and wider reach. Some traditional publishers are now looking for print and online publishing as they’ve come to realize that they cannot keep businesses by continuing as print-only.
1. More interactive
The content has now shifted from a static newspaper to a digital platform wherein users can interact freely with what they read. Online publishing allows readers to leave comments, like or use emoticons, save, highlight, and more.
Unlike its print counterpart, online publishing allows you to publish stories with a click of a button. It’s easy and it’s quick. Breaking news has never been easier. You can update and/or break stories as quickly as you write them. It takes away the time of waiting for press and then distribution. With the right tools, you can create, distribute and promote your content with ease.
3. More channels of revenue
Digital publishing is easy on the pocket and eliminates excess costs, helping publishers earn better revenue by diversifying channels. You can also increase your revenue by advertising. A lot of digital publishers are earning money by selling ad spaces on their sites. Services like ad space will place advertisements that are tailored to each website visitor.
4. Compatible with user lifestyle
Mobile users are increasing with every passing day and as smart devices become more domestic it’s time to look at the potential of the market. You need content that is accessible to the digital-first audience.
5. Added tools
The online platform is a wide space where some innumerable tools and extensions can benefit users. Smart devices add to this experience where users can read and act further. The shareability factor is also high with smart devices.
6. Analyze distribution and user behavior
Digital platforms help publishers register user behavior on the website. This is particularly helpful while creating content as one can understand what the readers prefer by studying the traffic and session pattern on each story.
7. Wider audience
One of the most important advantages of online publishing is the range of people the publisher can reach out to. It helps that the distribution is easy and the web is, redundantly, “worldwide.” With the right social media interactions, you can promote your content across the globe and ensure that you’re reaching the right users.