Google MUM Update And All That Publishers Need To Know

Google MUM Update is 1000 times more powerful than its predecessors. But what exactly is it? And how would this new update affect the publishing world? Let’s find out.
Google MUM Update And All That Publishers Need To Know
Google MUM Update

Written by: Rashmi

Last year, Google introduced the world to its latest artificial intelligence (AI) feature called MUM. The talks about its amazing technology are still going on.

The reason? It is said that this new update is 1000 times superior to its predecessor BERT (Bidirectional Encoder Representation Transformer) which was launched in 2019.

With this new technology, the search engine plans to fine-tune its work and let the users explore new and intuitive ways of exploration on the platform.

The exact date of when the update will be rolled out is not announced yet. But publishers and content producers should definitely take this breathing gap to learn what exactly is this new update and how can it benefit them.

Below is a short yet informative guide on everything you need to know about Google’s MUM update. Keep reading:

What Is Google MUM Update?

The Google Multitask Unified Model (MUM) update is its new AI algorithm that will take a radically different approach than that of its predecessor BERT. It aims to answer the search demands by improving the online search capability.

It is multilingual and can also understand images, videos, and audio files along with texts. In short, it can combine multiple technologies to make Google searches even more semantic and context-based to improve the user experience.

For example, if you find a difficulty to search for something on Google but don’t know how to put that into words, you can also use images or videos to do a visual search and ask questions in more natural ways.

Benefits of MUM
Benefits of MUM

Benefits of MUM update

Below are some perks that will accompany the Google MUM update:

No More Language Barriers:

Contrary to the previous AI stack, MUM is multilingual. It can get results in other languages – 75 languages to be precise. The AI can break down the language barrier and allow businesses and people to see more localised results as well.

Better Searches With A Multi-Model Approach:

Since it uses T5 text-to-text framework, it can understand information from different formats such as webpages, pictures, and so on. All this at the same time. This means the users can take a picture of a cycle’s part and ask Google, “ where to buy this” Google will understand the image and point you to a related blog or image.

Explore More With Redesigned Search Page:

Google MUM update is also bringing some changes to the existing design of the search page. The most talked-about feature is “Things to know”. This presents different pathways to the users for related topics. For example, if a person searches for “CMS”, Google will also present a number of pathways: “the best CMS”, “how to buy CMS” and so on.

These are just some of the benefits. It is believed that the new update will make Google searches more seamless, accurate, and natural.

What Publishers Should Do?

We know that the Google MUM update is going to be a game-changer in the upcoming years. It can impact not just how people search for things online but also how publishers use SEO strategies.

While publishers cannot take any definite step since the rollout, here are a few things publishers should keep in mind:

Improve Site Speed:

Google loves a good site speed. It was also a crucial part of its Core Web Vitals report too. So, quickly check your website’s speed and remove the errors.

Get Fresh Content:

Updates and fresh content is essential if you want to win the Google ranking. You can also update old content and repurpose it for the current users.

Create Visual Content Strategy:

Videos and images are gaining popularity like no other. Google is also updating its AI to include these formats into its algorithm. So, if your written content is not ranking high, try to add more clips, videos, and images to your content strategy to give your best shot.

Keep Up With SEO:

SEO is never done. Publishers need to constantly work on improving their SEO strategies and adopt practices that cater to both Google and the audience’s needs. Thankfully, there are plenty of digital tools that can help you with this task.

By when the Google MUM update will enter the world, there is no exact data yet. But it is a fact that things will change a lot – for both the users and the publishers. Till then, it is best to keep up with all the updates and be prepared.

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