Starting Strong, Scaling Smarter: How Quintype Has Powered The CUE Since Day One

Quintype has played a pivotal role in streamlining our editorial workflows and enhancing overall operational efficiency. The user-friendly interface and modular structure made it easy for our team, helping the editorial team to focus more on content than on navigating the system.

Maneeesh Narayanan - CEO and Editor - THE CUE

Quintype enabled us to diversify our revenue streams through bundle subscriptions. We are delighted to have partnered with The News Minute, and our collaboration has successfully expanded our readership and subscription base.

Chitranshu Tewari

Director - Product & Revenue, Newslaundry

Thanks to Quintype for the new option to expand our revenue streams. Bundle subscriptions offer a valuable opportunity to diversify and grow. Our successful partnership with Newslaundry is a prime example, resulting in a significant increase in subscribers and boosting our revenue generation capabilities.

Vignesh Vellore

Founder and CEO - The News Minute

The CUE: Speaking for the Silenced

THE CUE is a South Indian-based digital media platform that stands out for its fearless journalism and commitment to covering stories often left out of mainstream narratives. The platform shines a spotlight on critical issues around public policy, secularism, caste, gender, labour, disability, and LGBTQI+ rights, offering in-depth coverage and commentary that reflect the lived realities of Dalits, gender minorities, and other historically marginalized groups.

Grounded in social justice, THE CUE has become a trusted voice in Kerala’s media landscape. Its storytelling informs and intervenes, shaping progressive conversations and shifting cultural imaginations.

The Right Start: How a Modern CMS Enabled THE CUE’s Editorial Mission

Since its inception, THE CUE has aimed to amplify voices from the margins, focusing on communities whose rights are frequently curtailed by systemic policies and social hierarchies.

When THE CUE set out to build a digital-first Malayalam media platform rooted in social justice and inclusive storytelling, selecting the right content infrastructure was a foundational decision.

Given their focus on urgent, ground-reported stories, the team needed a modern, flexible, and newsroom-friendly CMS that could keep up with the pace and complexity of their work.

They required a platform that supported multimedia formats, different content templates, fast, independent publishing without tech bottlenecks.

Quintype’s BOLD CMS offered exactly that: a seamless, scalable infrastructure that empowered editors to publish in real-time, manage multilingual content effortlessly, and maintain complete editorial control.

With built-in SEO tools, mobile optimization, and future-ready integrations, Quintype stayed with THE CUE’s mission-driven journalism to thrive from day one.

The Right Tech Partner from the Start: TE CUE’s Experience with Quintype

In the client's opinion, Quintype has played a pivotal role in streamlining THE CUE’s editorial workflows and enhancing overall operational efficiency.

Its user-friendly interface and modular structure made it easy for the team to adapt quickly, enabling the editorial staff to focus more on creating impactful content rather than navigating the system.

The ability to highlight key content and import material from archived posts significantly improved workflow efficiency and reduced unnecessary repetition, ultimately saving valuable time.

Additionally, features like scheduled publishing and multimedia integration have further optimized operations, helping the team reduce turnaround time and manage daily tasks with greater ease.

Overall, Quintype has provided the technical foundation that allows THE CUE to stay agile, efficient, and focused on its mission-driven journalism.

At the Forefront of the Digital Media Revolution

Through its journalism, THE CUE actively seeks to challenge ingrained heteropatriarchal norms and class-based biases that shape public discourse and everyday life.

Features like scheduled publishing and multimedia integration have also helped reduce time significantly, said Maneesh Narayanan, CEO and Editor of THE CUE

Driven by purpose, powered by digital, and grounded in people’s movements, THE CUE continues to grow as a bold, independent newsroom for the issues that matter and Quintype is proud to power the brand.

When a brand chooses to rely on the same tech infrastructure from day one and continues that partnership through every stage of growth, it speaks volumes about mutual trust and long-term collaboration. We're proud to have supported THE CUE throughout their journey and are grateful for the continued partnership." Said Chirdeep Shetty, CEO, Quintype

THE CUE’s journey is a testament to how powerful storytelling, paired with the right technology, can reshape a newsroom’s efficiency and impact. If you are looking to scale your operations, simplify workflows, and connect more effectively with your audience, book a demo to see how Quintype can take your publishing platform to the next level.