Quintype enabled us to diversify our revenue streams through bundle subscriptions. We are delighted to have partnered with The News Minute, and our collaboration has successfully expanded our readership and subscription base.

Chitranshu Tewari

Director - Product & Revenue, Newslaundry

Thanks to Quintype for the new option to expand our revenue streams. Bundle subscriptions offer a valuable opportunity to diversify and grow. Our successful partnership with Newslaundry is a prime example, resulting in a significant increase in subscribers and boosting our revenue generation capabilities.

Vignesh Vellore

Founder and CEO - The News Minute

From Kerala to the World: News Committed to Truth

News Malayalam 24x7 is a digital-first Malayalam news platform that serves as a trusted voice for Malayali audiences across the globe. With its roots firmly grounded in culturally relevant journalism, the brand is committed to delivering timely, accurate, and meaningful news to the worldwide Malayalam-speaking diaspora.

Known for its commitment to truth and integrity, the platform has carved a niche as a go-to destination for credible, vernacular journalism. From breaking headlines and political developments to social issues, lifestyle, and regional affairs, News Malayalam 24x7 shows its commitment to truth and integrity.

The platform has carved a niche as a go-to destination for credible, vernacular journalism.

The Roadblocks That Pushed News Malayalam 24x7 to Reevaluate Its CMS

Before moving to Quintype, News Malayalam 24x7 operated on a custom-built CMS. While tailored to their early needs, the system soon became a bottleneck for growth.

The platform struggled with frequent speed issues, sluggish performance, and poor mobile optimization, all of which impacted both editorial efficiency and user experience.

Design flexibility was limited, making it difficult for the team to refresh layouts or experiment with storytelling formats. More critically, the editorial workflow lacked the agility required for a modern digital newsroom.

Delays in publishing were common, and scaling content delivery across devices became increasingly challenging.

Realizing these constraints were hindering their vision for digital growth, News Malayalam 24x7 began the search for a future-ready CMS, and found their answer in Quintype.

The Move to Quintype

News Malayalam 24x7 was clear about their priorities- minimal reliance on third-party integrations, a rich suite of built-in features, and a solution that could scale with their ambitions. After careful evaluation, the team chose Quintype as their digital publishing partner.

The migration process was smooth and well-managed, ensuring minimal disruption to daily operations. Quintype’s onboarding was structured and clear, helping the editorial team transition quickly to the new system.

The support team remained responsive and helpful whenever assistance was required, providing both technical guidance and strategic input. For News Malayalam 24x7, the move wasn’t just about technology; it was about finding a reliable partner. And Quintype delivered on that promise.

Smarter Workflows, Better Publishing Outcomes

Quintype offered tools that aligned naturally with their editorial processes. Features like structured content modules and intuitive layout customization enabled the team to present stories more effectively and professionally across devices.

One of the most noticeable changes was the improvement in editorial efficiency. The new system helped reduce publishing time, allowing the team to respond to breaking news faster and with greater accuracy.

Instead of being bogged down by technical hurdles, editors and writers were now able to focus on content creation-a shift that brought clarity and speed to daily operations.

This balance of technical capability and newsroom usability helped streamline workflows, elevate content delivery, and position News Malayalam 24x7 to grow with confidence in the digital environment.

Results That Made a Real Difference

Following the CMS migration, News Malayalam 24x7 witnessed a clear improvement across both operational efficiency and audience experience.

One of the most immediate impacts was a reduction in the total cost of ownership. Editorially, the team benefited from a smoother, more intuitive backend interface. Tasks like scheduling, editing, and publishing became faster and less error-prone, allowing the newsroom to function with greater agility.

On the audience front, improvements were just as evident. The website became noticeably faster, more mobile-friendly, and easier to navigate. The cleaner layout and enhanced performance helped boost user engagement and improved the overall reading experience, an essential factor for a growing digital-native audience.

At the forefront of the Media Revolution

News Malayalam 24x7’s journey highlights the impact of pairing strong editorial vision with the right digital foundation. With a smooth migration, improved workflows, and a better audience experience, the team is now well-positioned to scale confidently in the ever-evolving digital landscape.

“Our experience with Quintype’s migration process was smooth and well-managed. The onboarding support was clear and timely, and the customer service team has been responsive whenever we needed assistance."
Vivek P, Social Media Manager, News Malayalam 24x7

“It’s been a pleasure working with News Malayalam 24x7 team. Supporting their growth journey through a modern CMS has been truly rewarding. We are committed to continuing the same”
Chirdeep Shetty, CEO, Quintype Technologies

If you are looking to empower your newsroom with agile technology and streamlined workflows, schedule a demo to see how Quintype can help you transform the way you publish.